Revisiting Quality Television: Audience Perceptions

Finding the Interactive Television Audience

The term 'convergence' increasingly dominates discussions of our media environment, yet due to the embryonic nature of the newer interactive media platforms it remains hard to predict patterns of use and meaning making among consumers. As the UK moves into the world of digital plenty leaving behind the comfortable world of analogue scarcity, television executives are increasingly looking to int...

I felt like it happened to me: Television audience perceptions of televised conflict

An increasing number of studies have linked presence to other media effects, typically as a mediating variable. Scholars have also examined individual differences in the experience of presence. For this study, the authors tested whether real world experiences would impact presence sensations when similar scenarios were acted on in television programming. A random sample telephone survey was uti...

Sonia Livingstone Television and the active audience

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Correcting Audience Externalities in Television Advertising

audience and television programs: women readings of television commercials

portraying women in the media is one of the main social and cultural issues especially on television. television commercials as a genre have ideas about goods and services, but it constructs a secondary discourse about society, culture and gender roles along the way. the main goal of this paper is to examine women’s readings of gender roles representation in iranian television commercials from ...